What the reviews say

”This book is like a constitution. Just a whole lot more entertaining. Read it. You won’t have to wait long on your returns.”
Prof. Dr. Hans Rück, University of Applied Sciences, Worms

”Kindler – a crusader against boring, standard events; a textbook that is actually fun to read.“
Peter Hammer, Editor, „Werben & verkaufen“, German magazine for Marketing & Communications

Matthias Kindler adeptly — and convincingly — stresses, explains, and illustrates a strategic approach to event marketing.  His book is both engaging and instructive.

Dr. Ellen Day, Associate Professor of Marketing, retired, The University of Georgia, USA

”A sheer joy to read and packed with truths about event conception. Don’t keep it to yourself.“
Hans Jürgen Heinrich, Editor in Chief, ”Events Magazine“