When a book is called “Don’t catch sharks with Hot Dogs!” you expect it to be different. Very different actually. This book explains why events are more than a stringing-together of logistical events. This book is about how you can make events better, more impactful and memorable. It is a guide to rethinking.

“It is the constitution for our industry” said one of the reviewers, Professor Hans Rück. Take a look at the table of content, read the chapters on “events and misunderstandings” or “Content and drama“.

 

It is now available in English. You can order it right here.

We ship internationally by Priority Mail and the book is not available anywhere else.