When a book is called “Don’t catch sharks with Hot Dogs!” you expect it to be different. Very different actually. This book explains why events are more than a stringing-together of logistical events. This book is about how you can make events better, more impactful and memorable. It is a guide to rethinking.
“It is the constitution for our industry” said one of the reviewers, Professor Hans Rück. Take a look at the table of content, read the chapters on “events and misunderstandings” or “Content and drama“.
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